The knowledge, resources and computing power of billions of people are self-organizing into a massive new collective force. Interconnected and orchestrated through blogs, wikis, chat rooms, peer-to-peer networks and personal broadcasting, the internet is being reinvented to provide the first ever global platform for collaboration. Mass collaboration encourages consumers, employees, suppliers, partners and competitors alike to share information and ideas, and marks a profound change in the way business is conduced. It looks set to alter radically the future of corporate architecture, strategy and management. Wikinomics is the definitive investigation into how small businesses can achieve success in this emerging, networked economy.