How Arnold Schwarzenegger has shifted the entire American cultural and political landscape, how he--and we--got there, and why we all should care. After nearly thirty years in the public eye, Arnold Schwarzenegger's rise to fame and fortune--and statesmanship--represents a celebrity the likes of which we've never seen before. As co-authors and longtime collaborators Blitz and Krasniewicz argue in this humorous but heady book, it is not just a matter of his transformation from bodybuilder to megastar to politician. Nor is his governorship of California just a matter of another actor assuming the position. Instead, at the beginning of the 21st century, "Arnoldness" has spread into every corner of our culture. More than a name, more than a spectacular career, he has become a set of ideas--an ultramodern take on the quintessential American dream.Having followed the cult of Arnold for twenty years, Blitz and Krasniewicz are uniquely qualified to illuminate his growing hold on our collective imagination
