A novel idea. A lot of passion. A brilliant strategy. And yet a business venture fails.
Half of all new businesses fail within the first four years due to various factors. When the Going Gets Tough, written by the founder, Entrepreneurship Development Institute of India, highlights the primary causes of failures – namely the Seven Business Crises. Through anecdotes and numerous real-life examples, the book prepares budding entrepreneurs with what to expect when they set up a new business and provides them with tools to circumvent and survive these crises.
Also seasoned business leaders will find the book useful. The book is relevant to all sizes of firms and would be pertinent for most industries-from manufacturing to services.