What's this India business?

A global services revolution is taking the business world by storm, as India becomes the world's back office provider. From call centers and claims processing to human resources, accounting and even legal operations, service jobs are migrating from the West to India by the thousand each year. Whether you are a Fortune 500 CEO or a project manager, a pharmaceutical researcher or leading your company's business development efforts, the competitive edge India offers is key to transforming your business-responsibility and effectively-and not creating the market advantage you need to succeed. While cost reduction is often the initial goal of "offshoring," What's This India Business? clearly demonstrates its real value: increased quality and greater effectiveness. Rich in examples and expert advice, this nuts-and-bolts guide shows what it takes to surge ahead of market trends, build a sustainable new business model, and unleash the power of Indian business people to gain an advantage for both your business and the international economy. This is a practical guide to a dynamic country of a billion people with a complex culture and vibrant business environment, offering proven strategies for working positively with Indian businesses. Paul Davies takes you behind the scene to show you how to select the right partner for your company from the myriad of Indian businesses that all seem to present a similar face to the west. He draws on his own experiences developing business partnerships in India to take you step-by-step through the planning and implementation stages, exposing the hidden costs and benefits, and carefully steering you away from the inherent dangers in offshoring.