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Web Analytics: An Hour A Day

Web Analytics: An Hour A Day

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Author : Avinash Kaushik

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Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line.

Learn the pros and cons of data collection methodologies

Find out how you can stop counting page views and still get a rich understanding of your customers

Discover how to identify valuable metrics with the "three layers of so what" test

Optimize your organizational structure and choose the right analytics tool

Understand and apply advanced analytics concepts, including SEM/PPC analysis, the power of segmentation, conversion-rate best practices, and others

Leverage quick-start solutions for blogs and e-commerce, support, and small business websites

Learn the key ingredients of a great experimentation and testing platform

Use competitive-intelligence analysis to glean insights and drive actions

You'll also find:

Ten steps to turbocharge your web analytics

Seven steps for creating a data-driven culture in yourorganization

Six ways to measure the success of a blog

Three secrets behind making web analytics actionable

Ten signs of a great web analyst

Valuable CD Included

The innovative CD includes more than three hours of insightful audio podcasts, a 45-minute video, PowerPoint presentations that mirror key topics in the book, and other useful analytics resources.

Book Details
Paperback: 443 pages
Subjects: author of indian origin, internet, non-fiction, web design
ISBN: 9780470130650
Publisher: Sybex
Published: May 2007

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Book reviews: 'Web Analytics: An Hour A Day'
TEXT_OF_5_STARS  Very Good book for those a passion to learn Web Analytics, Thursday 18 July, 2013
by Ajay Malakar
I had gone through this book, and this is really nice edition by Mr. Avinash Kaushik.
They way he has explain everything its really awesome.
I would like to Had's up to him for his supper edition.

Thank you so much for your efforts for us......

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