In the tradition of best-selling books like Built to Last and Good to Great, renowned management expert Peter Cohan provides a new and powerful concept of sustainable corporate value. Using his expertise in understanding shareholder value, Cohan provides executives with seven management principles tested in periods of economic expansion and contraction. Cohan draws on examples from such highly valued companies as Synopsys, WalMart, Goldman Sachs, MBNA, Johnson & Johnson, J.M. Smucker, Southwest Airlines, and Microsoft to illustrate these principles. He also offers a tool, the "Value Quotient," to help executives assess their value leadership and suggests a process that executives can follow to close that gap.
· Where Do You Stand?
· People Matter
· Two Heads are Better than One
· Growth Matters
· Trust is Vital
· Success Can Breed Failure
· Profit Is Vital
· Doing Good Matters
· Actions Speak Louder than Words
