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V. Kumar
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Price: Rs 299Eligible for FREE Shipping on orders over Rs 999 Delivered in 4-7 business days Customer Relationship Management: A Data based Approach offers the promise of maximized profits for today’s highly competitive businesses. This innovative book provides readers with the tools and techniques to effectively use CRM. It emphasizes the utilization of database marketing in order to read more... |
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Price: Rs 499Eligible for FREE Shipping on orders over Rs 999 Delivered in 7-14 business days
To manage and sustain profitability, marketers need to come up with the right marketing strategies, backed by the right marketing metrics. This book explains how to understand and use the single most important metric: the customer lifetime value metric. Customer Lifetime Value (CLV) is defined as read more... |
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