Why did crime in New York drop so suddenly in the mid-nineties? How does an unknown novelist end up a bestselling author? What makes TV shows like Sesame Street so good at teaching kids how to read? Why did Paul Revere succeed with his famous warning? In this brilliant and groundbreaking audiobook, New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point. Gladwell introduces us to the particular personality types who are natural pollinators of new ideas and trends, the people who create the phenomenon of word of mouth. He analyzes fashion trends, children's television, and the early days of the American Revolution for clues about making ideas infectious, and visits market mavens and great salesmen to show how to start and sustain social epidemics. The Tipping Point is an intellectual adventure story and a road map to change, with a profoundly hopeful messagethat one imaginative person applying a well-placed lever can move the world.
Malcolm Gladwell was born in England but raised in Canada. His father is a civil engineer and a professor emeritus at University of Waterloo and his mother, a psychotherapist. It is his mother, also a writer, is who he considers his role model. Gladwell graduated from the University of Toronto, Trinity College, with a degree in history.
From 1987 to 1996, he was a reporter with the Washington Post, where he covered business, science, and then served as the newspaper's New York City bureau chief. All his books have been New York Times bestsellers. He was named one of Time Magazine's 100 Most Influential People in 2005. His latest book , What the Dog Saw: And Other Adventures, was released on October 20, 2009. What the Dog Saw bundles together his favourite articles from the New Yorker since he joined it as a staff writer in 1996. All the pieces in What the Dog Saw are available free of charge on Gladwell's website.
Gladwell’s books often often deal with the unexpected implications of research in the social sciences and often uses academic work, particularly in the areas of sociology, psychology, and social psychology, as material for his books.
He continues to be a staff writer for The New Yorker and lives in New York City.http://www.gladwell.com/http://en.wikipedia.org/wiki/Malcolm_Gladwellhttp://www.charlierose.com/view/interview/9855http://www.nytimes.com/2006/02/05/books/review/05donadio.html?_r=1http://www.fastcompany.com/magazine/90/gladwell.htmlhttp://www.telegraph.co.uk/culture/books/bookreviews/3703795/Outliers-by-Malcolm-Gladwell---review.htmlhttp://www.telegraph.co.uk/culture/books/3563378/Tipping-tea-with-Malcolm-Gladwell.htmlhttp://www.telegraph.co.uk/culture/theatre/3563627/Malcolm-Gladwell-at-the-Lyceum-no-ordinary-book-launch.html