The Social Atom: Why the Rich Get Richer, Cheaters Get Caught, and Your Neighbor Usually Looks Like You

"In this book Mark Buchanan suggests that understanding the laws of collective organization is the key challenge of our age. Brimming with mind games and provocative experiments, The Social Atom is an incisive, accessible, and comprehensive argument for a whole new way to look at human social behavior."--BOOK JACKET.