Parents instinctively understand the importance of choosing a name, but most parents are surprised by how far-reaching the effects of a name can be. Scientific evidence shows that a baby's name will affect how a child is perceived by others and may even impact self-perception. The 'right name' for a baby depends on parents and the future they envision for their child. The Right Baby Name book and website provide unique tools to help parents make this important decision. Based on meticulous research covering everything from the effects of vowel arrangements to the associations of names with various professions, The Right Baby Name demonstrates the implications of name choices and guides parents in choosing the 'right' baby name. An extensive diagnostic section provides parents with practical, actionable advice and includes a guide to quantifying characteristics of names such as uniqueness, fit, and goodwill, and a questionnaire to determine parents' preferences. Aided by powerful online reports and other tools at www.TheRightBabyName.com, this book removes the guesswork from choosing the right name.