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The Invisible Touch: The Four Keys to Modern Marketing

The Invisible Touch: The Four Keys to Modern Marketing

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Author : Harry Beckwith

    


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This guide shows how markets work and how prospective clients think. It delivers business wisdom aimed at keeping clients by utilising the keys to modern marketing - price, brand, packaging and relationships.

Book Details
Paperback: 256 pages
ISBN: 9780446524179
Publisher: Grand Central Publishing
Published: March 2000

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