"Drawing from rich learning experiences at Xerox PARC, from examples such as IBM, Chiat/Day Advertising, and California's "Virtual University," and from historical, social, and cultural research, the authors sharply challenge the futurists' sweeping predictions. They explain how many of the tools, jobs, and organizations seemingly targeted for future extinction in fact provide useful social resources that people will fight to keep. Rather than aiming technological bullets at these "relics," we should instead look for ways that the new world of bits can learn from and complement them."--BOOK JACKET.
