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Real Time:Preparing For The Age Of The Never Satisfied Customer

Real Time:Preparing For The Age Of The Never Satisfied Customer by Regis Mckenna (Hardcover 35431)

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"Regis McKenna's insights will excite you and shock you".--Lew Platt, Chairman and CEO, Hewlett-Packard.
 
Total Access

Total Access by Regis Mckenna (Paperback 2002)

Price: Rs 1,300
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"Marketing as we know it is disappearing, declares industry legend Regis McKenna. As marketers focus on advertising and promotion, the chief information officer is automating their core functions. As they obsess over brand, the chief strategy officer is dispersing their responsibilities throughout read more...
 
Real Time

Real Time by Regis Mckenna (Paperback 1997)

Price: Rs 1,143
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Delivered in 7-14 business days

"Regis McKenna's insights will excite you and shock you".--Lew Platt, Chairman and CEO, Hewlett-Packard.
 

 


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