New Product Development: A Guide for Your Journey to Best-Practice Processes

As one of the titles in APQC's popular Passport to Success series, this guidebook provides readers with a comprehensive understanding of what it takes to develop innovative and successful new products. Based on almost a decade of research of leading organizations-and supported by examples of best practices and important "traveler's tips"-this book will guide readers to initiate and/or improve their organization's new product development efforts.