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Microsoft Secrets: How the World's Most Powerful Software Company Creates Technology, Shapes Markets, and Manages People

Microsoft Secrets: How the World's Most Powerful Software Company Creates Technology, Shapes Markets, and Manages People by Michael A. Cusumano, Richard W. Selby (Paperback 2007)

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Platform Leadership: How Intel, Microsoft, And Cisco Drive Industry Innovation

Platform Leadership: How Intel, Microsoft, And Cisco Drive Industry Innovation by Annabelle Gawer, Michael A. Cusumano (Paperback 2002)

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"In Platform Leadership, high-tech strategy experts Annabelle Gawer and Michael A. Cusumano reveal how Intel, Microsoft, and Cisco, as well as companies including Palm and NTT DoCoMo, have orchestrated industry innovations to support their products - and, in the process, established dominant market read more...
 
Staying Power - Six Enduring Principles for Managing Strategy and Innovation in an Uncertain World

Staying Power - Six Enduring Principles for Managing Strategy and Innovation in an Uncertain World by Michael A. Cusumano (Hardcover 2010)

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* Identifies six enduring principles that underpin the management practices of great companies * Each chapter takes one principle, contrasts it with its counterpoint, reviews the latest research on the subject, shows how the idea evolved in real situations, and explores its implications and read more...
 
Microsoft Secrets: How the World's Most Powerful Software Company Creates Technology, Shapes Markets and Manages People

Microsoft Secrets: How the World's Most Powerful Software Company Creates Technology, Shapes Markets and Manages People by Michael A. Cusumano (Paperback 1998)

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Today, Microsoft commands the high ground of the information superhighway by owning the operating systems and basic applications programs that run on the world's 170 million computers. Beyond the unquestioned genius and vision of Bill Gates, what accounts for Microsofts astounding success?Drawing read more...
 
Competing On Internet Time: Lessons From Netscape And Its Battle With Microsoft

Competing On Internet Time: Lessons From Netscape And Its Battle With Microsoft by Michael A. Cusumano, David B. Yoffie (Paperback 2000)

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Competing on Internet time means competitive advantage can be won and lost overnight. In this penetrating analysis of strategy-making and product innovation in the dynamic markets of commercial cyberspace, bestselling Microsoft Secrets co-author Michael Cusumano and top competitive strategy expert read more...
 

 


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