Here is a lucid practical guide to total quality in business. There is no enterprise that would not benefit by responding to its ten driving forces. Here is the definitive guide for today's successful business leaders. In a rapidly changing marketplace, a company must work with tomorrow's trends to beat today's stiff competition. In 'Managing the Future,' Robert B. Tucker recounts great corporate triumphs and disasters of the last several decades and shows you what it takes to keep your business far ahead of the pack. Learn how Williams-Sonoma discovered profits in appealing to Generation-X; how Dell Computer is taking market shares away from bigger industry guns; how Southwest Air keeps seats filled in a competitive environment; how Charles Schwab creates new customers and the 10 vital factors for your company's survival.