Home |  New User | Member Sign In  | Contact Us    
 

Truth,Lies & Advertising

Truth,Lies & Advertising by Jon Steel (Paperback 2009)

Price: Rs 375
Sold Out
Eligible for FREE Shipping on orders over Rs 999
Delivered in 4-7 business days

Account planning exists for the sole purpose of creating advertising that truly connects with consumers. While many in the industry are still dissecting consumer behavior, extrapolating demographic trends, developing complex behavioral models, and measuring Pavlovian salivary responses, Steel read more...
 
Truth, Lies, And Advertising: The Art Of Account Planning

Truth, Lies, And Advertising: The Art Of Account Planning by Jon Steel (Paperback 2009)

Price: Rs 375
Sold Out
Eligible for FREE Shipping on orders over Rs 999
Delivered in 4-7 business days

Account Planning Exists For The Sole Purpose Of Creating Advertising That Truly Connects With Consumers. While Many In The Industry Are Still Dissecting Consumer Behavior, Extrapolating Demographic Trends, Developing Complex Behavioral Models, And Measuring Pavlovian Salivary Responses, Steel read more...
 

 


Copyright © 2013 FriendsOfBooks™. All Rights Reserved.
Never miss a great Used Book deal with our FREE email alert!     X