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GLOBAL AND TRANSNATIONAL BUSINESS: STRATEGY AND MANAGEMENT, 2ND ED

GLOBAL AND TRANSNATIONAL BUSINESS: STRATEGY AND MANAGEMENT, 2ND ED by George Stonehouse, David Campbell, Jim Hamill, Tony Purdie (Paperback 2009)

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In this book the authors assess the turbulent environment in which international businesses operate and the approaches to strategy formulation and implementation which can be adopted. They also examine the functional and operational management of companies and fuse together the theoretical and read more...
 

 


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