Whether in business or daily living, new and better ideas can often make the difference between failure and success -- or between success and spectacular success. Mental imaging exercises and step-by-step examples help readers 'limber up' both sides of their brains to encourage creativity and innovation, challenge outmoded premises, turn difficulties into opportunities, and find more effective ways of thinking and acting. Topics covered include: - applying your creativity and ability for innovation - making the innovative approach part of your life - using your creativity to come up with new ideas - changing and improving yourself - overcoming any fears or negative attitudes towards new ideas - accessing your creative powers - tapping your inner ability - accessing your four modes of getting information - brainstorming your way to success - putting your ideas into action - solving problems and making decisions - improving your skills - using mental rehearsal to improve - and more
