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Global Marketing Management - Ed. 7

Global Marketing Management - Ed. 7 by Warren J. Keegan (Paperback 2002)

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This book broke new ground in the field of international marketing when it was published in 1974. It combined text with classroom tested graduate level cases and was an immediate worldwide success. This revision continues the path breaking tradition of this book. The seventh edition is the most read more...
 
Principles of Management : Customized as per the syllabus requirements of the MBA Syllabus at Gujarat Technological University

Principles of Management : Customized as per the syllabus requirements of the MBA Syllabus at Gujarat Technological University by James A. F. Stoner (Paperback 2010)

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This custom edition has been created for the subject Principles of Management, offered by Gujarat Technological Universitys Master of Business Administration (MBA) programme. The content has been exclusively compiled to give students only the topics they need, chosen from the best textbooks read more...
 
Management - II (For GTU)

Management - II (For GTU) by Philip Kotler (Paperback 2010)

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This book has been customized keeping in mind the specific requirements of the BE Semester V syllabus of the Gujarat Technological University. Compiled using ten bestselling textbooks to map exactly to the syllabus, Management II provides students with multifaceted and all-inclusive read more...
 
Understanding Business Ethics

Understanding Business Ethics by Peter Stanwick (Paperback 2010)

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This text is a vehicle for classroom discussion on recent, ethical business cases; and how students can handle future ones in their careers. For Sale in Indian subcontinent only
 
Research Methods in Business Studies : A Practical Guide - Ed. 3

Research Methods in Business Studies : A Practical Guide - Ed. 3 by Pervez Ghauri (Paperback 2010)

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This clearly written introduction is ideal for business students taking a course in research methods, or undertaking their first dissertation or report on a work placement project. It is designed to equip them with a systematic approach to business research. Written in a concise and accessible read more...
 
Core Concepts of Accounting - Ed. 10

Core Concepts of Accounting - Ed. 10 by Robert N. Anthony (Paperback 2010)

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Core Concepts of Accounting, 10/e captures the full text (but not the programmed approach) of Essentials of Accounting, 10/e, while including important accounting concepts and terms. For Sale in Indian subcontinent only
 
Entrepreneurial Finance - Ed. 5

Entrepreneurial Finance - Ed. 5 by Philip J. Adelman (Paperback 2010)

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For many, starting a business can be an overwhelming experience. Understanding the financial aspects of running a business can be even more daunting. Entrepreneurial Finance, Fifth Edition, was written to help a broad range of U.S. business owners understand the core financial aspects of business read more...
 
Strategic Marketing Problems : Cases and Comments - Ed. 12

Strategic Marketing Problems : Cases and Comments - Ed. 12 by Roger Kerin (Paperback 2010)

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Decision-making in marketing is first and foremost, a skill. And since all skills are learned through practice, Strategic Marketing Problems: Cases and Comments balances the concepts and tools used for solving marketing problems with numerous case studies that challenge students to apply what read more...
 
Marketing : Defined, Explained, Applied

Marketing : Defined, Explained, Applied by Michael Levens (Paperback 2010)

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Marketing: Defined, Explained, Applied revolutionizes the way students learn by offering them a textbook that is not written as a continuous narrative, but is instead broken down by topic and each topic is broken down into three sections: Defined, Explained, Applied. This innovative approach read more...
 
Search Engine Advertising : Buying Your Way to the Top to Increase Sales - Ed. 2

Search Engine Advertising : Buying Your Way to the Top to Increase Sales - Ed. 2 by Kevin Lee (Paperback 2010)

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Nothing delivers high-quality traffic like the search engines, but if youre not showing up prominently in the results for your desired keywords, that means your competition is. The way to gain control and maximize profit is to take advantage of paid search results. Paid search engine listings can read more...
 

 


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