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Price: Rs 625Eligible for FREE Shipping on orders over Rs 999 Delivered in 7-14 business days
The Case book II highlights the key issues involved in the creation of brand building, consumer products, durable and services advertising. The case book has been compiled by the authors from the archives of India's third largest advertising agency group, DRAFTFCB+ULKA. |
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Price: Rs 595Eligible for FREE Shipping on orders over Rs 999 Delivered in 7-14 business days
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Price: Rs 295Eligible for FREE Shipping on orders over Rs 999 Delivered in 4-7 business days We live in a brand new world where marketing is taking on incredible new forms, especially in the hyper-developing countries – India, China, Russia and Brazil. The almost unimaginable economic growth in these nations is revolutionizing marketing across the world. Take, for instance, India’s best read more... |
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Price: Rs 695Eligible for FREE Shipping on orders over Rs 999 Delivered in 4-7 business days About Face is the new ground breaking book by best-selling author Dan Hill. Based on research using facial coding, eye tracking and cutting edge tools, as well as interviews and examples, it gives essential insights into how to make adverts more effective and emotionally engaging. Once advertising read more... |
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Price: Rs 599Eligible for FREE Shipping on orders over Rs 999 Delivered in 7-14 business days
This book comprehensively covers both international marketing and export management. This is a focus on marketing decisions and management processes involved in exporting and not simply a how to treatment of technical export details. This 5th edition has been written in response to the continually read more... |
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Price: Rs 450Eligible for FREE Shipping on orders over Rs 999 Delivered in 7-14 business days
The Fifth Edition provides a perfect blend of state-of-the-art theory with current management practice and has been updated, to include current research and readings. The overriding objective of the book is to provide an approach to the management of advertising that is sophisticated, thoughtful, read more... |
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Price: Rs 410Eligible for FREE Shipping on orders over Rs 999 Delivered in 7-14 business days
Retail Marketing Management will be invaluable for students of retail marketing and retail marketing management at undergraduate level, as well as those studying retailing, retail studies and retail management at undergraduate level. HND students of Retail Marketing will also find the text useful. read more... |
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Price: Rs 375Eligible for FREE Shipping on orders over Rs 999 Delivered in 7-14 business days
To compete in todays competitive marketplace, customer focus is no longer simply nice to haveÂits a fundamental mandate. This book is a managers best friend, providing both a primer and a how-to guide to defining and implementing Customer Relationship Management. For Sale in Indian subcontinent only |
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Price: Rs 360Eligible for FREE Shipping on orders over Rs 999 Delivered in 7-14 business days
The most significant of all developments in the economic sphere is the dawning of the age of intangibles across economiesboth the developed and developing. It is against this background that Services Marketing: Text and Cases provides an essential conceptual and practical framework for managers who read more... |
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Price: Rs 250Eligible for FREE Shipping on orders over Rs 999 Delivered in 7-14 business days
This book aims to help salespeople discover their potential and to channel it to meet their goals and achieve higher levels of success. The author has used the concepts of Neuro-Linguistic Programming (NLP) to help readers improve their negotiation, communication, and sales skills. This book read more... |
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