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Customer Experience Management

Customer Experience Management by Bernd H Schmitt (Hardcover 2003)


SCHMITT demonstrates how any organization can use customer experience management (CEM) to spur growth, increase revenues, and transform the company image and its brands. This revolutionary guide introduces the five-step CEM process that you can use to connect with your customers at every read more...
 
Marketing Aesthetics

Marketing Aesthetics by Alex Simonson, Bernd H Schmitt (Hardcover 1997)


Going beyond standard traditional approaches on branding, this fascinating book is the first to combine branding, identity, and image in ordre to show how aesthetics can be managed through logos, brochures, packages, and advertisements, as well as sounds, scents, and lighting, to sell "the read more...
 
Build Your Own Garage

Build Your Own Garage by Laura Brown, Bernd H. Schmitt (Hardcover 2001)


Is your company all bizz -- filled with professional managers, accountants, and financial planners who produce "smooth operations" but offer no customer savvy or soul? Or is it all buzz -- filled with talk, hype, and the brainstorming of half-cooked ideas that often lead nowhere? To capture the read more...
 
Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate

Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate by Bernd H Schmitt (Hardcover 1999)


SCHMITT's classic work that launched the experiential marketing revolution. This book demonstrates how managers can create experiences for their customers through sensory, affective and creative associations as well as lifestyle and social identity campaigns. In this masterful handbook of tools and read more...
 
Big Think Strategy: How To Leverage Bold Ideas And Leave Small Thinking Behind

Big Think Strategy: How To Leverage Bold Ideas And Leave Small Thinking Behind by Bernd H. Schmitt (Paperback 2007)


"In Big Think Strategy, Bernd Schmitt shows you how to "think big" by sourcing and implementing bold ideas that change markets." "We all know that businesses need creative and innovative strategies to compete. But, as Schmitt points out, conventional corporate wisdom - which eschews risk taking and read more...
 
Big Think Strategy: How to Leverage Bold Ideas and Leave Small Thinking Behind

Big Think Strategy: How to Leverage Bold Ideas and Leave Small Thinking Behind by Bernd H. Schmitt (Paperback 2007)


"In Big Think Strategy, Bernd Schmitt shows you how to "think big" by sourcing and implementing bold ideas that change markets." "We all know that businesses need creative and innovative strategies to compete. But, as Schmitt points out, conventional corporate wisdom - which eschews risk taking and read more...
 
There's No Business That's Not Show Business

There's No Business That's Not Show Business by David L Rogers, Bernd H Schmitt (Hardcover 2003)


How can smart companies use creativity, humor, and play to reach out and engage customers? This book provides winning case studies and "show business" techniques that can be used to dazzle customers, launch products, build brands, generate buzz, and build great customer relationships. From road read more...
 
An Introduction to Applied Linguistics, 2nd/Ed

An Introduction to Applied Linguistics, 2nd/Ed by Norbert Schmitt (Paperback )


An Introduction to Applied Linguistics, Second Edition provides a complete, authoritative and up-to-date overview of the field. An Introductory chapter familiarises readers with key issues and recurrent themes while hands-on activities and further reading sections for each chapter encourage read more...
 
War Without Fronts

War Without Fronts by Greiner, Bernd (Paperback )


A groundbreaking investigation into the true extent of war crimes committed by US troops during the Vietnam War – shocking in its parallels with the current wars in Iraq and Afghanistan. * Shortly before 8 a.m. on 16 March 1968, C-Company, First Battalion, Twentieth Infantry, Eleventh Brigade, read more...
 
War Without Fronts

War Without Fronts by  Bernd, Greiner (Paperback )


A groundbreaking investigation into the true extent of war crimes committed by US troops during the Vietnam War – shocking in its parallels with the current wars in Iraq and Afghanistan. Shortly before 8 am on 16 March 1968, C Company, 1st Battalion, 20th Regiment, 11th Brigade, Americal Division, read more...
 

 


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