Immortals Evermore

Core strategic management concepts without the excess. What Is Strategy and the Strategic Management Process?; Evaluating a Firmrs"s External Environment; Evaluating a Firmrs"s Internal Capabilities Chapter 4: Cost Leadership; Product Differentiation; Vertical Integration; Corporate Diversification; Organizing to Implement Corporate Diversification; Strategic Alliances; Mergers and Acquisitions; International Strategy For readers interested in learning the fundamental concepts of strategic management, without having to skim through pages of irrelevant bulk.