· MAJOR BUSINESS AND CULTURAL FIGURE Jobs always seems to make news: previously on the cover the every major magazine, he appeared, with iPod, on the cover of Newsweek in summer 2004
· DRAMATIC STORY THAT NEEDS TO BE BROUGHT UP TO DATE From new perspectives on the legendary creation of Apple in a Silicon Valley garage and its early days, through NeXT and his rancorous departure from Apple, to his return, his stewardship of Pixar and the rise of iPod
· LOOKS AT FUTURE OF APPLE Does iPod represent the re-invention of Apple?
· TOTALLY UNAUTHORIZED Jobs only grants interviews under his own terms: this will be written without his cooperation or participation
· WELL PLACED AUTHOR The bestselling author of the classic Jobs biography, Young has continued to follow him, both in reporting from the Silicon Valley for Forbes and in Hollywood for The Hollywood Reporter
Young was the author of the first and classic unauthorized biography of Jobs, which took the story to 1986. This new book, now available in paperback, looks at Job's story thereafter -- in the context of his roots and early success -- to his current roost atop the entertainment and digital world. iCon takes a look at the most astounding figure in a business era noted for its mavericks, oddballs, and iconoclasts. iCon is must reading for anyone who wants to understand how the modern digital age has been formed, shaped, and refined by the most influential figure of the age-a master of three industries: movies, music, and computers.
Prologue
Part I: Flowering and Withering
· Roots
· A Company is Born
· Let’s Be Pirates!
· Learning to Fail
Part II: New Beginnings
· The NeXT Step
· Show Business
· Master of Ceremonies
· Icon
Part III: Defining the Future
· Mogul
· Breaking New Ground
· iPod, iTunes, Therefore I Am
· Clash of the Titans
· Showtime
Epilogue
Acknowledgments
Notes
Index
Young was the author of the first and classic unauthorized biography of Jobs, which took the story to 1986. This new book, now available in paperback, looks at Job's story thereafter -- in the context of his roots and early success -- to his current roost atop the entertainment and digital world. iCon takes a look at the most astounding figure in a business era noted for its mavericks, oddballs, and iconoclasts. iCon is must reading for anyone who wants to understand how the modern digital age has been formed, shaped, and refined by the most influential figure of the age-a master of three industries: movies, music, and computers.
· Flowering and Withering
· New Beginnings
· Defining the Future
Jeffrey S. Young, the author of the classic unauthorized biography of Steve Jobs, Steve Jobs: The Journey is the Reward, first met Jobs in 1983 as one of the founding editors of MacWorld Magazine. A free-lance writer, he began his career as a reporter with the Los Angeles Herald-Examiner, and after MacWorld wrote for The Hollywood Reporter and worked for Forbes in the 1990s as its contributing editor from Silicon Valley, writing profiles and business pieces, including a very influential profile of Microsoft's Steve Balmer. In 1997, he co-founded Forbes.com. He is the author of Forbes Greatest Technology Stories (Wiley, 1998) and Cisco Unauthorized (Prima, 2001).
William L. Simon is coauthor of Kevin Mitnick's The Art of Deception (Wiley, 2002) and the upcoming The Art of Intrusion (Wiley, 2004), as well as the award-winning author of more than 20 other books. He lives in Rancho Santa Fe, CA.
