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The New Market Leaders

The New Market Leaders by Fred Wiersema (Paperback 2002)

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Customer Intimacy: Pick Your Partners, Shape Your Culture, Win Together

Customer Intimacy: Pick Your Partners, Shape Your Culture, Win Together by Fred Wiersema (Paperback 2003)

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The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market

The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market by Michael Treacy, Fred Wiersema (Paperback 1997)

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The New Market Leaders

The New Market Leaders by Fred Wiersema (Paperback 2002)

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The New Market Leaders: Who's Winning and How in the Battle for Customers

The New Market Leaders: Who's Winning and How in the Battle for Customers by Fred Wiersema (Paperback 2002)

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In the decade since Fred Wiersema coauthored the #1 bestseller The Discipline of Market Leaders, a momentous shift has occured. We have entered an age of customer scarcity--an age in which exciting, often unorthodox companies are revolutionizing the global marketplace. In this path-cutting work, read more...
 

 


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