The contemporary philosophy of distribution management has evolved from a dark continent of marketing to a strategic tool of marketing for gaining differential advantage in the hyper-competitive marketplace mainly driven by globalization and information technology. To exploit the strategic competency of distribution management, it is essential to have an integration of logistics with distribution system. Most of the texts available presently on these subjects lack this integrated approach. In this book, an attempt has been made to bridge this gap. Salient features Integration of logistics systems with distribution management in strat marketing perspectives. Enrichment of knowledge about distribution and logistics management in the information technology perspective. Highlighting strategic role of integrated distribution management for growth and long-term performance of physical product industries. Illustration of conceptual frameworks with best practices and contemporary case studies.
