COURSEOVERVIEW/ AUDIENCE: Business Environment is a core subject in management and commerce streams. The course is covered under various names like Economic Environment of Business, Economic Foundations of Business Environment, Business Environment, Economic Environment and Policy, Economic and Social Environment, Indian Business Environment? and so on. It will also be a handy tool for the practicing business managers and also those general readers who would like to keep themselves abreast with the current business environment in India.
AIM & COVERAGE: The book is designed to provide a lucid treatment of the business environment in the Indian context. It is organized in 9 parts and follows a approach in which the discussion follows a logical sequence - from general to the specific. Thus, the book begins with chapters discussing political environment, economic systems, economic growth and development and then proceeds to discuss the specific elements in the business environment.
OBJECTIVE OF REVISION: The revision is aimed at making the coverage updated in view of the changes and developments in various elements of the economic policy, and also to expand the exercises and cases. Many topics have been rewritten to enhance lucidity.
New in this edition:
? A new chapter on ?Global Outsourcing?, giving a crisp analysis of the effect of BPO in the Indian business environment.
? Addition of new cases at the end of chapters ? SAIL, GAIL, APTECH, WIPRO, Lucent, Eveready, Birla group, Citigroup, WTO, Monetary policy and so on.
? More Objective Questions and Review Questions in almost all chapters
? References added in the form of footnotes for easier reading. List of references at the end of the chapters updated and enlarged.
? Clear firm-, industry- and country-level perspective
? Economic reforms arising out of LPG. Economic, social and legal frameworks of the Indian economy
? The capital market structure, stock exchanges, and economic indices of India and the world
? Comparative study and discussion of business environment in select SAARC, European, North American and Latin American countries
? Business perspective
? Case studies, Union budget