No Money Marketing: From Upstart To Big Brand On A Frugal Budget by Jessie Paul . . . An important value addition to the body of knowledge in global brand creation . . . N. R. Narayana Murthy Chairman and Chief Mentor, Infosys "Highly readable . . . provides great insights into how a brand image can be created-or destroyed-in the global village . . . " K. V. Kamath Chairman, ICICI Bank " . . . Provides a fresh and valuable framework for how to make very little marketing money go a really long way . . . " Rama Bijapurkar Strategic Marketing Consultant and author of We Are Like That Only " . . . A timely, insightful provocative guide to marketers who want to succeed in today's flat world . . . " President and CEO, ITSMA (IT Services Marketing Association) "A must read for business heads and marketers alike . . . " Amitava Chattopadhyay The L'Oreal Chaired Professor of Marketing Innovation and Creativity, INSEAD "An insightful guide through the rapidly changing terrain of marketing . . . " Mukul Pandya Executive Director/Editor-in-chief, Knowledge@Wharton, Wharton School "Easy flow and intellectual rigor . . . makes the reading enjoyable and creative." Prof. Prashant Salwan Chairman, Strategic Management Area and CIMER, IIM Indore .
As the real and virtual worlds have fused seamlessly, the playing field for businesses has been leveled, enabling the marketing and delivery of products and services from anywhere on the map irrespective of size, scale and location. Traditional resources (time and money) and marketing tools (advertising and PR) are losing their advantage to new techniques like social networking, individual targeting and ecosystem marketing. Hence, freed from geographical, financial and demographic limitations, upstart companies can sell their wares and build their brands, outsmarting the giants. Designed to arm such Davids against Goliaths, No Money Marketing shows how an emerging brand can spot and tap into its marketing ecosystem of all stakeholders, and compete successfully with established brands for market shareand mind share.
New Guide to Financial Independence by Charles Schwab "There are dozens of primers on investing, but Schwab's is straightforward and carefully organized. . . . The glimmers of his personal life are gems. . . . By now, Schwab is a financial brand name, and the lessons from his rich life make for good reading--and good investing." --Suze Orman, author of The 9 Steps to Financial Freedom
The biggest risk in investing is doing nothing. In the updated edition of this New York Times bestseller, Charles Schwab presents clear and simple lessons that will give readers the confidence they need to start down the road to financial independence. Schwab, one of the most trusted gurus in American investing, explains all the basics in a clear, easy-to-understand way.
This revised edition completely updates the book to take into consideration the substantial changes and fluctuations in the market in recent years. A significant amount of new material has been added, including a valuable section on performance monitoring, a key strategy that enables investors to measure the performance of their portfolios against objective benchmarks.
Using this excellent book, investors will learn how to:
- Define and set investment goals
- Prepare an investment plan, put it into action, and update it regularly
- Plan for their children's education
- Cope effectively with the ups and downs of the market
Count Your Chickens Before They Hatch is a book for all individuals who want to achieve super success in life. Authored by noted economist and management guru Prof. Arindam Chaudhuri, the book is being released in August 2001.
This book is about counting your chickens of success before they hatch. The author strongly believes that successful people don't wait for things to happen-they make them happen. They don't wait for chickens to hatch, they work hard and realistically predict their future success.
They don't get bogged down by temporary failures, rather, they are so passionate about their goals that these failures help them achieve.
The Book comprises a potent dosage on being passionate about what you think, winning friends, managing people, setting goals, achieving them, motivating and leading extraordinarily.
The book talks about "Theory 'i' Management" which the author has developed especially for success in India. Theory "i" Management highlights India Centric Management Practices for global success.
Success Intelligence :Timeless Wisdom For A Manic Society by Robert Holden What is success. We're so busy chasing it that we've lost sight of what it actually means to us. With today's ever-accelerating pace, the expectation of delivering more, faster, has become the norm and we've begun to equate success with busyness. But does busyness really make us successful. More importantly, does it make us happy. Top corporate speaker and founder of the Happiness Project, Robert Holden, explains that while our permanent busyness may look like success, it doesn't deliver results.
It blocks our vision and we lose sight of what is important in work, relationships and life. Robert shows us how to side-step the fast lane and take a broader perspective. By giving ourselves space to find out the reasons for our busyness, we can stop and consider what it is we really want in life - and make it happen. Written in thematic chapters that move us effectively towards our new life direction, this highly motivational book is full of entertaining stories, wise principles, practical exercises and winning formulas to get us the success and happiness we want, without the struggle and stress that holds us back.
The Millionaire Next Door by Thomas J. Stanley How can you join the ranks of America's wealthy (defined as people whose net worth is over one million dollars) It's easy, say doctors Stanley and Danko, who have spent the last 20 years interviewing members of this elite club: you just have to follow seven simple rules. The first rule is, always live well below your means. The last rule is, choose your occupation wisely. You'll have to buy the book to find out the other five. It's only fair. The authors' conclusions are commonsensical. But, as they point out, their prescription often flies in the face of what we think wealthy people should do. There are no pop stars or athletes in this book, but plenty of wall-board manufacturers--particularly ones who take cheap, infrequent vacations! Stanley and Danko mercilessly show how wealth takes sacrifice, discipline, and hard work, qualities that are positively discouraged by our high-consumption society. "You aren't what you drive," admonish the authors. Somewhere, Benjamin Franklin is smiling.
Fish For Life: A Remarkable Way To Achieve Your Dreams by Stephen C. Lundin The internationally acclaimed business bestseller Fish! and follow ups Fish! Tales and Fish! Sticks have been a massive global success - with over a million copies sold in the States and over 400,000 copies in the UK. Now, for the first time, we're shown how to put the unique Fish! Philosophy into action in all areas of our lives, ranging from losing weight to improving our personal finances. Using the same easy-to-read parable format used in the original Fish! title, this is a both a true follow-up to that book (featuring two of the original characters) and a stand-alone work that can be read on its own.
Through its unfolding story, we witness the many challenges encountered by a newly created family as they start building a life together - working parents, growing family, school tension, economic stress, and weight gain - and just how they are overcome. From this appealing metaphor we can obtain accessible wisdom and applicable insights which can be applied for achieving happiness and wellbeing in our own lives.
Your Job Survival Guide:A Manual For Thriving Change by Gregory Shea "The beauty of this book on top of its life-saving timeliness is its capacity to give the reader concrete steps to live the good life and enjoy it. The book made me understand that work can be more fun than fun.
Warren Bennis, Ph.D., University Professor, University of Southern California, coauthor, Judgment: How Great Leaders Make Winning Calls and Transparency: How Leaders Create a Culture of Candor
Change. It?s your job. It just won't stop. It's relentless. It keeps coming at you like never-ending rapids in a permanent whitewater river. Change will burn you out if you don't learn how to handle it. This book is not, however, about mere survival. It is about thriving amidst the challenges of your permanent whitewater world at work.
Protect your career, improve your resilience, and seize the opportunities in turbulent times
Take charge, learn to pace yourself, set your own course, and lead others in ad-hoc teams
Ride the rapids and rediscover play and adventure in today's demanding work environment
Learn from research and the experiences of hundreds of professionals in industries from energy to telecommunications to financial services to health care
There's nothing abstract or cute about the way this book talks about change: This is practical, grounded knowledge for managing your life in a business world that's churning with change. Gregory Shea, Ph.D. and Robert Gunther show how to keep your working life on course instead of being pushed beyond your limits...find fun and fulfillment...regroup and rebound from failure...protect yourself from events you can't predict...take charge of your life, an your future!
How Would You Move Mount Fuji by William Poundstone Microsoft's notoriously grueling interview process has been emulated by companies everywhere that seek to separate the most creative thinkers from the merely brilliant. HOW WOULD YOU MOVE MOUNT FUJI- reveals more than 35 of these challenging riddles and puzzles and, for the first time, shows how answers can be found through creative and effective analytical thinking.
Known Turf by Annie Zaidi 'Annie Zaidi tells these stories from different parts of India with compassion, detail and importantly, with a gentle humour.The reports and conversations are very well spaced. Often,the very funny conversations, which so well capture the flavour of non metro India, set you up for a tale of sudden brutality.The stories on dalits in the Punjab easily rank amongst the best done on the subject. This author sketches the personality of her subjects with warmth and sympathy and humour,but minus the cliches that often make such stories a heavy read.The stories span a massive range from little bus and road journeys with engaging portraits, to child hunger, debt, bondage, untouchability, religious tension and conflict and crimes against women. Above all, it is the quality of the story-telling that grips you.
Song For My Father by Stephanie Stokes Oliver This is Stokes Oliver's memoir of her father, Charles M. Stokes, a prominent member of the National Republican Party. Known as "Stokey," he was a pioneering black man in the fields of law, legislation, and politics. He raised three children in the tumultuous 1960s and 70s, when memories of the Republican Party as the party of Abraham Lincoln-and association of the party with the emancipation of slaves-had faded. As Stephanie came of age, she and her father disagreed on everything-especially politics-but they were bound by mutual love and respect.
Born in Kansas in the early twentieth century, Charles M. Stokes established himself in his home state as a lawyer and a Republican leader before moving in 1943 to Seattle, where he was the only black attorney in private practice. When he ran for lieutenant governor in 1960, Stokes was narrowly defeated in the primary, but his political race blazed a trail for other African Americans in both local and national politics.
This is Stokes Oliver's tribute to a larger-than-life father, but it is also the inspiring story of an American family who worked, struggled, dreamed, and succeeded.Read More...Hide Pages: 331
This is an extraordinary portrait of one of the world's largest cities. Sam Miller sets out to discover the real Delhi, a city he describes as being "India's dreamtown and its purgatory." He treads the city streets, making his way through Delhi and its suburbs, visiting its less celebrated destinations-Nehru Place, Rohini, Ghazipur and Gurgaon-that most writers ignore.
Everyone Worth Knowing
Everyone Worth Knowing by Lauren Weisberger
When Bette Robinson quits her Manhattan banking job like the impulsive girl she's never been, she knows she won't miss the 80-hour workweeks, her claustrophobic cubicle, or her revolting boss. But soon the novelty of walking her four-pound dog around her unglamorous Murray Hill neighborhood wears as thin as the "What Are You Going to Do With Your Life?" phone calls from her parents.
Then Bette meets Kelly, head of Manhattan's hottest PR firm, and suddenly she has a brand-new job where the primary requirement is to see and be seen inside the VIP rooms of the city's most exclusive nightclubs. Bette learns not to blink at the famous faces, the black Amex cards, or the ruthless paparazzi. Soon she's dating an infamous playboy?and scaring off the one decent guy she meets. Still, how can she complain about a job that pays her to party? But when Bette begins appearing in a vicious new gossip column, she realizes that the line between her personal and professional life is...invisible.
At Bertram's Hotel
At Bertram's Hotel by Agatha Christie
Miss Jane Marple is enjoying her stay at London's elegant Bertram's Hotel. But its impeccable, old-world reputation is tarnished by new blood when someone disreputable checks in...
